Do you ever feel like you could meet your digital marketing goals so much quicker if you just had the right tool for the job? When it comes to digital marketing, few things are as essential as the tools that help you run your business more efficiently so you can focus, prioritize, and save time. These five tools are some of the most essential. All of them are user-friendly, work well across multiple platforms, and are either free or well worth the cost!

Young photographer and graphic designer at work in office.

Trello – Project Organization & Team Collaboration

Trello is a virtual bulletin board tool that allows you to manage projects and collaborate with your team–a solid digital marketing practice for saving time and frustration. Easily create lists and tasks, adding color labels, team members, and due dates as needed. Links, images, documents, and files can all be seamlessly added to tasks, so everything you need for a project can be stored in one place.

Creator Studio – IG + FB Planning & Scheduling

Instagram is a visual wonderland for digital marketers, and Facebook is fab for social presence, but it can be a real headache to try to post consistently about ALL THE THINGS. If being present and consistent on Instagram and Facebook is part of your digital marketing strategy, Creator Studio is an excellent tool for scheduling, planning, and automatic posting to both platforms. It’s FREE, so you’ll save money by not paying for more elaborate tools, and the analytics that are included make tracking your success a cinch.

Animoto – Video Creation

Animoto is a digital marketer’s dream come true! With three relatively easy steps, it allows you to create slideshow or marketing videos from a collection of images. The process is simple:

  1. Set the theme, style, and music
  2. Customize your photos, video clips, and text
  3. Produce and share your video

Animoto is a fantastic tool for creating simple, but stylish videos without all the fuss and gadgets required for longer form professional videos. For most short marketing videos, Animoto is the perfect tool for the job!

Google Analytics – Trends & Reporting

Google Analytics offers free digital analytics software that allows you to track trends in traffic to your website. With in-depth details on who is visiting your site, what they are doing when they get there, and how long they stay, you can decipher whether or not your website is accomplishing your goals and adapt your strategy accordingly. Custom reports and metrics are available at your fingertips, as well as detailed insight into your audience. When you know who you are reaching and what they are looking for, you can make more informed decisions on content, performance, and how best to increase conversions in the future.

Canva – Content Creation

Canva is a graphic design tool for creating eye-catching graphics and custom templates that look professional but only take minutes to create. You can upload your brand images, colors, fonts, and logo to easily customize your content while maintaining consistency. Perfect for your brand’s Instagram grid or Facebook feed, Canva is super easy to use–even people with no design experience will be making solid content in no time!

While there are hundreds of tools out there for digital marketers, these are five of the most useful and easiest to implement as you grow your strategy. Give them a try–your clients will thank you!

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