Entries by William Easton

How to Share Your Brand Story with Social Media + Worksheets

Brand storytelling has always played a significant role in the success of marketing campaigns. Done right, it has the power to bring a brand alive and evoke an emotional response from its audience. With the magic of storytelling, brands can build a personal connection with their customers and create a loyal following – one of […]

Working From Home–Our Top 5 Tips

After a year of working remotely, we’ve learned a lot about how to make work-from-home life a little smoother, easier, and more productive. Above all else, our biggest takeaway this year has been FLEXIBILITY. Whether you’re working from home temporarily due to Covid (hello, survival mode!) or are in it for the long haul, these […]

Iowa City Website Launch: Beno’s Flowers and Gifts

We are proud to announce the launch of another new client website! This is for a new entrepreneur in the downtown Iowa City area, Beno’s Flowers and Gifts. The new store opened in November and has impressed customers with the unique style and attention to detail. Fresh flowers and natural plant products (nothing artificial) are […]

Website Project Analysis: University of Iowa Home Page

TLDR: Just show me the design already. As someone who comes from a graphic design background, I like to look at different things and think to myself, how would I handle this? What would be the guidelines on if I worked on that project? One of those designs I’ve considered over the years is the […]

Chamber Ambassador of the Year Thank You

This past Thursday, November 10, 2018, I was presented with the 2018 Ambassador of the Year award. It’s a great honor. The event itself was wonderful and as someone who typically sites in those events, I’m thankful that the chamber staff keeps the program running and we can all get off to work. However, I […]

Graduate Iowa City Getaway Giveaway!

  At William Easton Design we love local businesses, and we love sharing them with you! In that spirit, we are partnering with Graduate Iowa City for a Getaway Giveaway. If you haven’t seen The Graduate you are in for a treat, think black and gold, all things Iowa and living the writer’s life. That’s what […]